The new challenge of smartphones in the consumer market

Technology is facing more and more complex challenges to provide new experiences and better solutions, especially in the consumer sector. Learn about the challenges of mobile marketing and what some experts are saying Recognized global brands see as a challenge to get more out of mobile devices and the technological capabilities they can offer.

The new challenge of smartphones in the consumer market

Technology is facing more and more complex challenges to provide new experiences and better solutions, especially in the consumer sector. Learn about the challenges of mobile marketing and what some experts are saying Recognized global brands see as a challenge to get more out of mobile devices and the technological capabilities they can offer. It is no longer a question of apps and the functions that everyone is used to seeing, now the mission is different, to get smartphone users more involved with their devices. This is not a new idea, since with the appearance of the first apps, people got "hooked" on a different way of interacting with several channels at once, while customizing the device to the user's liking.

Even so, this has not been enough and may not seem so profitable for a large number of companies today. So what kind of strategy do brands want to tackle to improve consumption on smartphones? What has troubled many companies is how unpredictable an application investment can be. Regardless of whether it is good or bad, many times users fail to adapt to them or spend most of their mobile usage on social network apps, leaving the remaining 50e or more in disuse. This is how mobile marketing has been thinking about providing other ways of interacting with smartphone carriers, connecting them directly with relevant information online -very different from choosing, opening and closing different applications.

Mobile marketing versus consumer market The need for companies to be more connected to their potential customers is more essential than ever. Until now, the role of technology in devices has always been positive, yet it is considered that the tactics implemented have not generated a true "boom" in interaction. Expert companies in marketing are studying the possibilities of mobile marketing strategies to get leads and sales through voice data or important ads that reach users directly, without having to open an application. chatbots vs.

digital assistants, the new rivals of mobile marketing "Artificial" conversations or data analysis to optimize the quality of a company's services and products. Chatbots or automatic conversations are some of the innovations, together with the so-called "meta-apps" or digital assistants that will perfect search management through voice and images. This is how these 2 are considered "the new browsers", specially designed for smartphones. What is already beginning to be questioned is the efficiency of each one, and what is estimated so far is that the latter is the beginning of a new evolution since it can take different uses in the consumer market and interaction in a more personal way with the brand.